
Branding Kit - Art direction, Copywriting, Illustrating
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About this service
Summary
What's included
Moodboard + Creative Direction
The foundation for your brand’s look and feel: 2–3 visual directions to explore color, texture, and typography Image curation that reflects your audience + brand tone Notes explaining concept and intended vibe Feedback round before final visual direction is chosen
Logo Design + Type
Primary + secondary logo variations Icon or mark (if applicable) Color palette with HEX/RGB/CMYK codes Type hierarchy (headline, subhead, body fonts) Usage mockups to show real-world application Delivered in multiple file formats (SVG, PNG, PDF)
Brand Voice & Messaging Guide
Brand mission + tone overview Sample tagline and short messaging pillars Voice do’s and don’ts Writing examples for web, social, and print Compact PDF format for quick reference
Final style guide PDF
Logo usage and spacing guidelines Primary and secondary color palette with codes Font hierarchy and recommended pairings Visual examples for web + print applications Quick-reference layout and imagery tips Ready-to-share format for collaborators or printers
Social Media Starter Kit (optional add-on)
3–5 editable post templates (for Canva or Adobe) Profile image and banner design Example captions or brand hashtags Layout + color variations for different platforms
Example projects
Skills and tools
Industries