What's included

• Logo Usage Guidelines

  Clear instructions on proper logo application, including size, spacing, and acceptable color variations.

• Color Palette

  Detailed information on primary and secondary brand colors, along with their specific hex codes or Pantone values for consistency.

• Typography Standards

  Defined fonts for headings, subheadings, and body text, ensuring a unified and professional appearance across all brand materials.

• Imagery Guidelines

  Recommendations for the selection and use of visuals, maintaining a cohesive brand aesthetic.

• Iconography

  Guidelines for consistent use of icons and symbols that align with the brand's visual language.

• Layout Principles

  Recommendations on layout structure, grid systems, and spatial relationships to maintain a harmonious design.

• Voice and Tone

  Guidance on the brand's communication style, including preferred language, tone, and messaging approach.

• Brand Application Examples

  Real-world examples showcasing the correct implementation of the brand elements across various mediums.