Personality-Driven UGC for Brands That Want to Stand Out

Charlotte McKinley

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About this service

Summary

I offer bold, conversion-focused web design, high-performing UGC, and ongoing content support to help creative brands stand out online. With a unique background as both a performer and designer, I bring style, storytelling, and strategy to every project. Whether you're launching fast with a custom site or building your brand presence through powerful visuals and video, I help you show up with intention—and make it iconic.

Process

My UGC Process:
Consultation & Discovery: We kick things off with a conversation about your brand, goals, and content needs. I’ll define deliverables and timelines to match your vision.
Contract & Agreement: Once we’ve aligned on the scope, I’ll send over a contract with clear terms, payment details, and content rights.
Content Planning: I’ll develop content ideas and get your approval on scripts, concepts, and a content calendar before we shoot.
Content Creation: I’ll film and capture authentic, high-quality content (videos, photos, unboxing, etc.) based on our approved plan.
Editing & Finalization: I’ll edit the content to fit your brand style and social media goals, preparing it for delivery.
Approval & Revisions: You’ll review the content and provide feedback for any final tweaks.
Delivery & Usage Rights: Final assets are delivered, and I’ll confirm content usage rights for posting and advertising.
Social Media Strategy (Optional): If you’re interested, I can offer ongoing support with posting strategies and content ideas for future campaigns.
Review & Next Steps: Once the content goes live, we’ll review performance and discuss next steps or future projects.

What's included

  • ✅ Starter UGC Package

    1 edited UGC video (15–30 sec): -Raw footage included -Basic hook + concept provided

  • ✨ Standard UGC Package

    2 edited UGC videos (15–60 sec): -Raw footage + variations (e.g., hook/testimonial) -Basic scripting + optional voiceover -Usage rights for organic content

  • 💎 Premium UGC Package

    -3–4 edited UGC videos (up to 60 sec each) -B-roll & lifestyle footage -Hook + script writing -Optional unboxing/demo -5+ UGC photos -Usage rights + whitelisting options

  • 🏨 Hotel & Travel UGC Content

    Bring your property to life through content that feels authentic, luxurious, and aspirational. I create short-form videos and lifestyle photos from a guest’s perspective to showcase your space, amenities, and experience—perfect for social media, ads, or your website. Great for boutique hotels, Airbnbs, wellness retreats, and destination stays. *Available for hosted stays or paid travel collabs. Based in NYC—open to nearby destinations. Deliverables can include: -Edited UGC videos (room tour, morning routine, local recs, voiceover, check-in experience) -Curated lifestyle photo sets (20+ images of room, amenities, local vibe) -Hook + scriptwriting -Raw footage -Option for overnight or weekend stay to capture full experience

  • 📱 Social Media Content Retainer

    Ongoing monthly UGC videos to help your brand stay consistent, strategic, and stylish online. I handle the content so you can focus on running your business. Perfect for beauty, lifestyle, wellness, and creative brands who want to grow without burning out. What’s included (customizable): - 12 edited UGC videos/month (TikTok or Reels) -Caption writing + SEO-friendly hashtags -Content calendar planning -Monthly analytics check-in -Optional add-ons: account management (posting, engagement, stories)

Skills and tools

Content Creator

Social Media Strategist

UGC Creator

Adobe Photoshop

Adobe Photoshop

Canva

Canva

CapCut

CapCut

Instagram

Instagram

TikTok

TikTok

Industries

Social Media

More services

High-Converting Web Design for Creatives & Personal Brands

Contact for pricing