Summary

FAQs

• **What is Brand Design and why is it important for my company?

  Brand Design is all the visual and aesthetic elements that define your brand's identity. This includes the logo, colour palette, typography and more. A strong visual identity is crucial because it creates an emotional connection with your audience, builds trust and sets you apart from the competition.

• **What is the difference between a main logo, alternative logos and a sub-brand logo?

  The main logo is the main face of your brand, while alternative logos offer flexibility for different applications. The sub-brand logo is specifically designed for a particular product range or division of your company.

• **What is a mood board and how does it contribute to my brand?

  A mood board is a visual composition of inspirational elements such as colours, images and textures that define the overall aesthetic of your brand. It helps you visualise the atmosphere and tone you want to convey, making it easier to make decisions during the design process.