This package gives your business the essential visual foundation to start building brand awareness, without the cost of a full identity system. Through a guided creative brief, I identify your brand's core values and direction, then translate that into a minimal, authentic logo design that reflects who you are. This will help you to start showing up consistently, even before you're ready to invest in a full brand identity.

Business owners who need a professional logo now, but aren't ready for a full brand identity package

New businesses that already have a clear sense of direction (or completed the Brand Strategy & Positioning service) and just need the visual mark

Anyone replacing a DIY or outdated logo with something more credible and consistent

Not the right fit if: you also need a full visual system (brand guidelines, templates, multiple applications) → look at Premium: Brand Identity Design service instead.

Discovery & Creative Direction: A short creative brief to identify your brand's key values and direction, so the concept presented is grounded in your business, not a generic template.

One (1) concept, presented in a clear PDF (1-2 pages) walkthrough

Responsive Logo Files (logomark, logotype, favicon)

Color Palette (hex, rgb, cmyk)

One-page brand sheet

Three (3) rounds of revisions.