Logo Design and Graphic Design

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About this service

Summary

I offer Logo Design and Brand Identity services to help clients create visually appealing and impactful logos that represent their brand. Additionally, I provide graphic design services for various marketing materials such as brochures, social media graphics, and website visuals.

Process

Discovery Phase:
Client Brief: I make sure to understand the client's requirements, including their business goals, target audience, brand values, and any specific preferences they may have regarding the logo.
Research: I conduct research into the client's industry, competitors, and target market to gain insights that will inform the design process.
2. Concept Development:
Brainstorming: I generate a variety of initial concepts and ideas based on the information gathered during the discovery phase.
Sketching: Begin sketching rough concepts on paper to explore different visual directions and possibilities for the logo.
3. Design Refinement:
Digitalization: I proceed to transfer the most promising sketches into digital format using vector graphics software like Adobe Illustrator.
Refinement: I Refine the digital sketches by experimenting with typography, color, shapes, and composition to create polished logo concepts.
5. Presentation:
Compile Concepts: I select the strongest logo concepts and present them to the client for feedback and review.
Explanation: I as well provide rationale and context behind each concept, explaining how it aligns with the client's brand identity and goals in order to give the clients an idea on how their logo concepts was created.
6. Feedback and Iteration:
Client Feedback: Gather feedback from the client regarding their preferences, likes, and dislikes for each logo concept.
Revision: Based on the client's feedback, make necessary revisions and refinements to the chosen logo concepts.
6. Delivery:
File Preparation: Prepare the final logo design in various formats and sizes suitable for different applications and platforms.
Presentation: Present the finalized logo design to the client along with the complete set of deliverables.

What's included

  • Logo Design

    The primary visual representation of the brand, including variations for different applications (e.g., full-color, grayscale, monochrome).

  • Brand Guidelines

    A comprehensive document outlining how the brand elements should be used across different mediums. This includes rules for logo usage, color palette, typography, imagery style, and overall brand tone and voice.

  • Stationary Designs

    Designs for business cards, letterheads, envelopes, and other stationery items that feature the brand's logo and visual elements.

  • Merchandise Design

    Designs for branded merchandise such as apparel, mugs, bags, and other promotional items.

  • Digital Assets

    Custom graphics, illustrations, or animations created specifically for digital platforms and online content.


Skills and tools

Logo Designer
Sketch

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