What's included

• Brand Journey Workshop

  A Brand Journey Workshop with you and your team to create an environment of collaboration and alignment on the vision, goals, an understanding of the company and culture, and a series of exersizes to understand your audience and develop your brand personality.

• Brand + Research Audit

  We create an audit of your existing brand in order to understand where you are, what you has been done, and create recommendations based on the information from the Brand Journey. We also conduct in-depth research into your industry, market, audience and competitors in order to create a strategy for the brand position and identity. You will receive a comprehensive PDF of the collected audits to have for your own records.

• Brand Concept Presentation (3 concepts)

  Our team will workshop iterations of 3 concepts, presented to you your team. A concept presentation will be presented for your review, to discuss design decisions, gather your feedback and finesse to the final concept. You will receive a PDF of the concept presentation for your records.

• Brand Guidelines of Final Concept

  Consistency is key to the strength and integrity of a brand. We fortify your brand by establishing detailed logo specifications and guidelines for typography, color palette, iconography, imagery style, and usage. This ensures that your brand assets are applied accurately and consistently by anyone, across all platforms relevant to your business..

• Fully Custom Brand Kit

  Your brand needs all the ingredients to be activated, and we create a full visual library to do just that. Your brand kit includes: - a Logo suite (Primary, secondary, icon) in vector, eps, tiff, and png - print & digital ready. - Your color palette file, Font Package, Visual Library of Photography, Graphic Elements, iconography, and textures. - 5 templates of digital or print collateral - ie, one-pagers, business cards, email signatures, swag, etc. - Social media kit (banner + avatar) + post template kit with 3 templates per platform - Branded Presentation Deck Template (30 slides with embedded brand)

• Activation Workshop + 1 month of Support

  Here is where we help you to activate your brand, with training and support for you and your team. In this 1 hr workshop, we walk your team through the brand guide, go over brand management practices, and showcase how to measure metrics for success of your brand. After the workshop, we will remain on call for consulting and support for you. We want you to have the full confidence is working with and maintaining your brand, so that it has the best possible foundation to grow!