Brand Style & StrategyLauren Keel Williams
We build brands that resonate with your audience. By strategically expressing your company’s personality and values in a consistent and cohesive way - we help your business create a brand that stirs engagement and build long lasting loyalty. Our Brand + Strategy takes you through a deep dive into the ethos of your company, as we weave business and brand strategy to create the in-depth plan to creating a brand that is authentic, unique, and impactful across every point your audience touches.
What's included
Brand Journey Workshop
A Brand Journey Workshop with you and your team to create an
environment of collaboration and alignment on the vision, goals, an
understanding of the company and culture, and a series of exersizes to
understand your audience and develop your brand personality.
Brand + Research Audit
We create an audit of your existing brand in order to understand where you are, what you has been done, and create recommendations based on the information from the Brand Journey.
We also conduct in-depth research into your industry, market, audience and competitors in order to create a strategy for the brand position and identity.
You will receive a comprehensive PDF of the collected audits to have for your own records.
Brand Concept Presentation (3 concepts)
Our team will workshop iterations of 3 concepts, presented to you your team. A concept presentation will be presented for your review, to discuss design decisions, gather your feedback and finesse to the final concept.
You will receive a PDF of the concept presentation for your records.
Brand Guidelines of Final Concept
Consistency is key to the strength and integrity of a brand. We fortify your brand by establishing detailed logo specifications and guidelines for typography, color palette, iconography, imagery style, and usage. This ensures that your brand assets are applied accurately and consistently by anyone, across all platforms relevant to your business..
Fully Custom Brand Kit
Your brand needs all the ingredients to be activated, and we create a full visual library to do just that. Your brand kit includes:
- a Logo suite (Primary, secondary, icon) in vector, eps, tiff, and png - print & digital ready.
- Your color palette file, Font Package, Visual Library of Photography, Graphic Elements, iconography, and textures.
- 5 templates of digital or print collateral - ie, one-pagers, business
cards, email signatures, swag, etc.
- Social media kit (banner + avatar) + post template kit with 3
templates per platform
- Branded Presentation Deck Template (30 slides with embedded brand)
Activation Workshop + 1 month of Support
Here is where we help you to activate your brand, with training and support for you and your team. In this 1 hr workshop, we walk your team through the brand guide, go over brand management practices, and showcase how to measure metrics for success of your brand.
After the workshop, we will remain on call for consulting and support for you. We want you to have the full confidence is working with and maintaining your brand, so that it has the best possible foundation to grow!
Example work
Lauren's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Lauren Keel Williams Cumming, USA
Brand Style & StrategyLauren Keel Williams
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
We build brands that resonate with your audience. By strategically expressing your company’s personality and values in a consistent and cohesive way - we help your business create a brand that stirs engagement and build long lasting loyalty. Our Brand + Strategy takes you through a deep dive into the ethos of your company, as we weave business and brand strategy to create the in-depth plan to creating a brand that is authentic, unique, and impactful across every point your audience touches.
What's included
Brand Journey Workshop
A Brand Journey Workshop with you and your team to create an
environment of collaboration and alignment on the vision, goals, an
understanding of the company and culture, and a series of exersizes to
understand your audience and develop your brand personality.
Brand + Research Audit
We create an audit of your existing brand in order to understand where you are, what you has been done, and create recommendations based on the information from the Brand Journey.
We also conduct in-depth research into your industry, market, audience and competitors in order to create a strategy for the brand position and identity.
You will receive a comprehensive PDF of the collected audits to have for your own records.
Brand Concept Presentation (3 concepts)
Our team will workshop iterations of 3 concepts, presented to you your team. A concept presentation will be presented for your review, to discuss design decisions, gather your feedback and finesse to the final concept.
You will receive a PDF of the concept presentation for your records.
Brand Guidelines of Final Concept
Consistency is key to the strength and integrity of a brand. We fortify your brand by establishing detailed logo specifications and guidelines for typography, color palette, iconography, imagery style, and usage. This ensures that your brand assets are applied accurately and consistently by anyone, across all platforms relevant to your business..
Fully Custom Brand Kit
Your brand needs all the ingredients to be activated, and we create a full visual library to do just that. Your brand kit includes:
- a Logo suite (Primary, secondary, icon) in vector, eps, tiff, and png - print & digital ready.
- Your color palette file, Font Package, Visual Library of Photography, Graphic Elements, iconography, and textures.
- 5 templates of digital or print collateral - ie, one-pagers, business
cards, email signatures, swag, etc.
- Social media kit (banner + avatar) + post template kit with 3
templates per platform
- Branded Presentation Deck Template (30 slides with embedded brand)
Activation Workshop + 1 month of Support
Here is where we help you to activate your brand, with training and support for you and your team. In this 1 hr workshop, we walk your team through the brand guide, go over brand management practices, and showcase how to measure metrics for success of your brand.
After the workshop, we will remain on call for consulting and support for you. We want you to have the full confidence is working with and maintaining your brand, so that it has the best possible foundation to grow!
Example work
Lauren's other services
Contact for pricing