What's included

• Digital Marketing Strategy Document:

  An overview of the overall digital marketing strategy, including objectives, target audience, key messaging, and channels.

• Social Media Audit Report:

  A detailed analysis of the current state of the client's social media channels, including strengths, weaknesses, opportunities, and threats.

• Competitor Analysis Report:

  Examination of competitors' digital marketing strategies on social media, identifying areas for differentiation.

• Target Audience Persona Profiles:

  Detailed profiles of the target audience segments, including demographics, interests, and online behaviors.

• Content Calendar:

  A comprehensive content calendar outlining the planned posts, captions, hashtags, and multimedia content for each social media platform.

• Social Media Management & Paid Advertising Campaigns:

  Daily/weekly management of social media accounts, including posting, engagement, and responding to comments/messages. Creation and management of paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and other relevant channels.

• Campaign Tracking and Analytics, SEO Optimization Recommendations:

  Implementation of tracking tools and regular reporting on key performance indicators (KPIs), including reach, engagement, conversions, and ROI. Suggestions for optimizing social media profiles and posts for search engine visibility.

• Email Marketing Campaigns, Social Media Analytics Report:

  Development and execution of email campaigns to complement the social media strategy. Monthly or quarterly reports providing insights into social media performance, trends, and areas for improvement.