Brand Identity & Visual Direction
Starting at
$
400
About this service
Summary
FAQs
Is this only for new brands?
Not at all. It’s perfect for brands that started fast and now want to look polished and intentional.
Do I have to use the logo you design?
No. If you like your current logo, I can build the full system around it.
Will this include editable templates?
Yes, if needed. Canva or Figma templates can be added.
How long does the project take?
Usually 1–2 weeks, depending on feedback and add-ons.
Do you offer brand naming or messaging?
Not in this package, but I can help separately if needed.
What's included
Brand Moodboard & Visual Direction
We start by shaping the overall look and feel of your brand. I create one clear visual direction with references and notes, so your brand feels intentional, confident, and easy to recognize everywhere.
Logo / Wordmark
A new or refined logo with primary and supporting lockups (horizontal and stacked). Delivered in clean vector formats and ready-to-use exports for digital and print use.
Logo / Wordmark (New or Refined)
I design a clean, modern logo or refine your existing one. The goal is not just to look good, but to feel right for your brand and work across all platforms.
Color Palette & Usage
A balanced color system with primary, secondary, and neutral colors. Includes guidance on backgrounds, accents, contrast, and accessibility for real-world use.
Logo Versions & Ready-to-Use Files
You’ll get the main logo plus important variations (horizontal and stacked). All files are delivered in vector and common formats, ready for web, social, and print.
Typography System
I choose fonts that match your brand personality. You’ll see clear examples for headings, body text, buttons, and UI. so everything stays consistent and easy to use.
Color Palette & Usage
A balanced color system with primary, secondary, and neutral colors. I also guide you on how to use them for backgrounds, highlights, and clean readability.
Simple Graphic System
Subtle shapes, dividers, patterns, mockups that give your brand structure and character—clean, modern, and never over-designed.
Real-World Brand Examples
To bring everything to life, I design a few practical mockups, such as: Homepage hero section 3–5 social media posts or thumbnails Optional: simple slide or email header Marketing Materials Mockup These help you clearly see how your brand works in real situations.
Brand Kit / Mini Guidelines (PDF or Figma)
You’ll receive a clear and practical brand guide—not a boring 60-page document. It covers logo use, spacing, colors, typography, and simple do’s and don’ts, so your brand stays consistent as you grow.
Recommendations
(5.0)
Client • Feb 8, 2026
Recommended
Working with Sujan was a great experience. He built a strong brand foundation, clear brand guidelines, and a clean eCommerce website. He understands both design and business goals. Highly recommended.
Duration
1 week
