Brand Identity & Visual DirectionSujan Chitrakar
Your product is moving forward — but your brand still feels messy, DIY, or inconsistent.
Maybe your website, product, and social don’t fully match. Maybe the logo is okay, but everything else feels disconnected.
This service fixes that.
I help companies build a clear, modern brand identity system that actually fits their product, market, and growth stage. Not just something that looks good — but something your whole team can use easily and confidently.
You’ll get a strong visual foundation: logo (new or refined), typographycolors, and visual direction — all designed to support positioning, trust and conversion.
No confusion. No guessing. Just a brand that finally feels “put together.”
Who This Is Perfect For
This service is a great fit if you are:
A funded or revenue-generating startup that has outgrown a quick logo
A team preparing for a website redesign or product relaunch
A founder with “bits and pieces” (logo, colors, fonts) but no real system
Planning to hire designers or agencies and want a clear visual North Star first
If you want your brand to look serious, credible, and ready to scale — this is for you.
How It Works
1. Brand & Market Clarity
We start by understanding your product, audience, competitors, and goals.
This makes sure the brand isn’t just aesthetic — it supports positioning, trust, and sales.
2. Visual Direction & Mood
I create 1–2 clear visual directions using moodboards, references, typography, and color ideas. You choose a direction, and we refine it until it feels obvious and right.
3. Identity Design
I design or refine your logo/wordmark and build the core identity system — typography, color palette, layout style, and simple graphic elements.
4. Application Examples
We test the brand on real things you actually use:
website hero section, social posts, thumbnails, or a simple ad/email header.
You’ll see how the brand works in the real world, not just in theory.
5. Brand Kit & Handoff
You receive a clean, practical brand guide and organized assets. Designers, developers, and marketers can all work from the same playbook — no confusion.
What's included
Brand Moodboard & Visual Direction
We start by shaping the overall look and feel of your brand. I create one clear visual direction with references and notes, so your brand feels intentional, confident, and easy to recognize everywhere.
Logo / Wordmark
A new or refined logo with primary and supporting lockups (horizontal and stacked). Delivered in clean vector formats and ready-to-use exports for digital and print use.
Logo / Wordmark (New or Refined)
I design a clean, modern logo or refine your existing one. The goal is not just to look good, but to feel right for your brand and work across all platforms.
Color Palette & Usage
A balanced color system with primary, secondary, and neutral colors. Includes guidance on backgrounds, accents, contrast, and accessibility for real-world use.
Logo Versions & Ready-to-Use Files
You’ll get the main logo plus important variations (horizontal and stacked). All files are delivered in vector and common formats, ready for web, social, and print.
Typography System
I choose fonts that match your brand personality. You’ll see clear examples for headings, body text, buttons, and UI. so everything stays consistent and easy to use.
Color Palette & Usage
A balanced color system with primary, secondary, and neutral colors. I also guide you on how to use them for backgrounds, highlights, and clean readability.
Simple Graphic System
Subtle shapes, dividers, patterns, mockups that give your brand structure and character—clean, modern, and never over-designed.
Real-World Brand Examples
To bring everything to life, I design a few practical mockups, such as:
Homepage hero section
3–5 social media posts or thumbnails
Optional: simple slide or email header
Marketing Materials Mockup
These help you clearly see how your brand works in real situations.
Brand Kit / Mini Guidelines (PDF or Figma)
You’ll receive a clear and practical brand guide—not a boring 60-page document. It covers logo use, spacing, colors, typography, and simple do’s and don’ts, so your brand stays consistent as you grow.
FAQs
Not at all. It’s perfect for brands that started fast and now want to look polished and intentional.
No. If you like your current logo, I can build the full system around it.
Yes, if needed. Canva or Figma templates can be added.
Usually 1–2 weeks, depending on feedback and add-ons.
Not in this package, but I can help separately if needed.
Sujan's other services
Starting at$400
Duration1 week
Service provided by
Sujan Chitrakar proNepal
- $1k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 41
- Followers
Brand Identity & Visual DirectionSujan Chitrakar
Your product is moving forward — but your brand still feels messy, DIY, or inconsistent.
Maybe your website, product, and social don’t fully match. Maybe the logo is okay, but everything else feels disconnected.
This service fixes that.
I help companies build a clear, modern brand identity system that actually fits their product, market, and growth stage. Not just something that looks good — but something your whole team can use easily and confidently.
You’ll get a strong visual foundation: logo (new or refined), typographycolors, and visual direction — all designed to support positioning, trust and conversion.
No confusion. No guessing. Just a brand that finally feels “put together.”
Who This Is Perfect For
This service is a great fit if you are:
A funded or revenue-generating startup that has outgrown a quick logo
A team preparing for a website redesign or product relaunch
A founder with “bits and pieces” (logo, colors, fonts) but no real system
Planning to hire designers or agencies and want a clear visual North Star first
If you want your brand to look serious, credible, and ready to scale — this is for you.
How It Works
1. Brand & Market Clarity
We start by understanding your product, audience, competitors, and goals.
This makes sure the brand isn’t just aesthetic — it supports positioning, trust, and sales.
2. Visual Direction & Mood
I create 1–2 clear visual directions using moodboards, references, typography, and color ideas. You choose a direction, and we refine it until it feels obvious and right.
3. Identity Design
I design or refine your logo/wordmark and build the core identity system — typography, color palette, layout style, and simple graphic elements.
4. Application Examples
We test the brand on real things you actually use:
website hero section, social posts, thumbnails, or a simple ad/email header.
You’ll see how the brand works in the real world, not just in theory.
5. Brand Kit & Handoff
You receive a clean, practical brand guide and organized assets. Designers, developers, and marketers can all work from the same playbook — no confusion.
What's included
Brand Moodboard & Visual Direction
We start by shaping the overall look and feel of your brand. I create one clear visual direction with references and notes, so your brand feels intentional, confident, and easy to recognize everywhere.
Logo / Wordmark
A new or refined logo with primary and supporting lockups (horizontal and stacked). Delivered in clean vector formats and ready-to-use exports for digital and print use.
Logo / Wordmark (New or Refined)
I design a clean, modern logo or refine your existing one. The goal is not just to look good, but to feel right for your brand and work across all platforms.
Color Palette & Usage
A balanced color system with primary, secondary, and neutral colors. Includes guidance on backgrounds, accents, contrast, and accessibility for real-world use.
Logo Versions & Ready-to-Use Files
You’ll get the main logo plus important variations (horizontal and stacked). All files are delivered in vector and common formats, ready for web, social, and print.
Typography System
I choose fonts that match your brand personality. You’ll see clear examples for headings, body text, buttons, and UI. so everything stays consistent and easy to use.
Color Palette & Usage
A balanced color system with primary, secondary, and neutral colors. I also guide you on how to use them for backgrounds, highlights, and clean readability.
Simple Graphic System
Subtle shapes, dividers, patterns, mockups that give your brand structure and character—clean, modern, and never over-designed.
Real-World Brand Examples
To bring everything to life, I design a few practical mockups, such as:
Homepage hero section
3–5 social media posts or thumbnails
Optional: simple slide or email header
Marketing Materials Mockup
These help you clearly see how your brand works in real situations.
Brand Kit / Mini Guidelines (PDF or Figma)
You’ll receive a clear and practical brand guide—not a boring 60-page document. It covers logo use, spacing, colors, typography, and simple do’s and don’ts, so your brand stays consistent as you grow.
FAQs
Not at all. It’s perfect for brands that started fast and now want to look polished and intentional.
No. If you like your current logo, I can build the full system around it.
Yes, if needed. Canva or Figma templates can be added.
Usually 1–2 weeks, depending on feedback and add-ons.
Not in this package, but I can help separately if needed.
Sujan's other services
$400