Product Marketing

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About this service

Summary

Multiple functional product marketer offering services ranging from Content Development, Marketing and Product Analytics, Website and UI Optimization, plus more. Within you can see some previous work examples that I've completed in the passed, targeted within the B2B, software space.

What's included

  • Content Development

    Available to do product launch announcements and updates for user acquisition, email campaigns, optimization on website funnel to increase conversions, website SEO and content, blog content, technical writing, ebooks, case studies, onboarding optimizations, and more!

  • Marketing and Product Analytics

    Available to create real-time dashboards with various platforms available (Data Studio, Google Analytics, Business intelligence tools (Domo BI, Tableau, etc.), to verify marketing campaigns are successful or need to be reiterated on. Dashboards can be customized by teams, for instance C Suite executives, or other invested teams like Product, Software Engineers, and more.

  • Website and UI Optimization

    Develop feedback loops to determine where the product can be improved or more transparent with information that may be unclear. This is done through in-app surveys, surveys with current and potential customers to identify communication or product gaps, email surveys, and more.


Skills and tools

Product Marketer
Content Writer
Technical Writer
Ahrefs
Figma
Google Analytics
Google Search Console
WordPress

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