The chemistry call is an opportunity for us to learn more about your product, style, and goals. This will be a 30-minute video call.
We'll define a brief together and I'll follow up with a mood board based on our exchange, which will serve as a base for the design development. At this stage, you'll have the opportunity to give your feedback on the first mood board, which will be refined taking into consideration your remarks.
Once the second mood board is presented, in conjunction with a draft version of the brand strategy, we can have another call in order to define it together.
Further on, you'll receive the first design proposal followed by feedback and corrections that will be implemented within one to two weeks.
The final delivery (design guidelines) includes primary logo and two variations in multiple formats (.pdf, .png , .svg and .jpg), color palette (HEX RGB and CMYK), typography system and a comprehensive document with design guidelines.