What's included

• Getting to Know Your Brand

  Our first step is a discovery session where we’ll chat about your business, goals, and values to see if we’re a good fit. If we move forward, you’ll complete a detailed briefing questionnaire to share more about your brand’s essence. This step lays the foundation for a successful design process.

• Crafting Your Brand Strategy

  We’ll define the core of your brand—its mission, vision, values, and purpose—what I like to call the “brand heart.” This is the soul of your business, ensuring your message resonates with your ideal audience and sets the stage for your visual identity.

• Exploring Creative Directions

  After gathering insights, I’ll present two creative directions for you to choose from. These concepts will set the tone for your brand, reflecting its personality and purpose.

• Your Logo Suite

  You’ll receive a versatile logo system with three variations under one concept. This ensures your logo looks great across different platforms, from social media to print.

• Defining Your Brand Colors

  I’ll create a custom color palette that captures your brand’s personality and ensures consistency across all materials.

• Perfect Typeface Pairings

  I’ll select complementary fonts that align with your brand’s style and ensure readability and professionalism.

• Free Stock Photo Library

  You’ll get access to a curated library of free stock photos, perfect for enhancing your website, Instagram, or other materials—even if you don’t have a full photo library ready yet.

• A Custom Brand Pattern

  A unique pattern that reflects your brand’s identity, adaptable for use in both digital and physical applications.

• Instagram Post Templates

  I’ll create three editable Canva templates (square and reels formats) that make creating Instagram posts easy and on-brand.

• Instagram Highlights Covers

  You’ll receive five custom highlight covers to ensure your Instagram page looks polished and professional.

• Instagram Starter Feed

  I’ll design an initial grid of 9 posts, so your feed looks cohesive and ready to captivate your audience.

• Business Card Design

  Whether printed or digital, I’ll design a business card that helps you make a lasting impression and stay connected with your network.

• Your Brand Book

  Think of it as your brand’s playbook for success. This comprehensive document will include everything you need to keep your brand consistent and professional. From logo usage and color guidelines to typography and patterns, it’s your go-to resource for ensuring your brand always looks its best. It’s also a helpful tool for collaborating with other designers or marketing teams down the line.