Content strategy is the planning, development, and management of content to achieve specific business goals. It involves creating content that resonates with your audience, aligns with your brand, and drives engagement and conversions.

A well-defined content strategy ensures that your content is purpose-driven and aligned with your business objectives. It helps you reach the right audience, improve your SEO, increase engagement, and ultimately drive more sales or leads.

The timeline for creating a content strategy depends on the scope of the project, but typically it takes 2 to 4 weeks to research, plan, and create a comprehensive strategy that aligns with your business goals.

A content strategy plan typically includes audience research, content themes, distribution channels, goals, KPIs, content calendar, and any necessary brand voice guidelines. It’s a blueprint for creating and distributing content effectively.

A well-executed content strategy helps increase brand visibility, drive organic traffic, improve audience engagement, and generate more leads or sales by delivering valuable and relevant content to your target audience.