Branding Services

Charlie Kayser

Starting at

/hr

About this service

Summary

I transform brand identities from abstract concepts into powerful visual narratives that resonate deeply with target audiences. By blending strategic thinking with creative design, I develop comprehensive branding solutions that go beyond aesthetics to tell a compelling story that differentiates brands in crowded markets.

Process

Discovery & Brand Exploration

Conduct an in-depth consultation to understand your brand’s mission, values, personality, and target audience.

Analyze industry trends and competitors to identify opportunities for differentiation.

Gather inspiration and define the brand's core messaging and aesthetic direction.

Concept Development & Visual Strategy

Develop a visual brand strategy, aligning design choices with business goals and audience expectations.

Create mood boards and style inspirations to guide the branding process.

Present initial strategic direction and concept proposals for feedback.

Logo Design & Brand Identity Creation

Design multiple logo concepts that encapsulate your brand’s unique essence.

Refine and finalize the chosen logo with careful attention to color, typography, and scalability.

Develop a cohesive brand identity, including typography, color palettes, and supporting graphic elements.

Brand Guidelines Development

Craft a comprehensive brand style guide to ensure consistency across all platforms.

Include specifications for logo usage, typography, color codes, imagery, and brand voice.

Provide instructions on maintaining a cohesive visual identity across digital and print materials.

Final Deliverables & Hand-off

Deliver high-resolution logo files in multiple formats (PNG, SVG, EPS, etc.).

Provide the brand style guide as a reference for internal teams or external collaborators.

Package all branding assets and visual elements for easy implementation.

Ongoing Support & Future Growth

Offer guidance on integrating the new branding into marketing materials and digital platforms.

Provide optional support for future brand applications, such as social media graphics, website design, or packaging.

What's included

Logo Design
Create distinctive, memorable logos that capture the essence of your brand's unique identity.
Brand Guidelines Development
Craft a comprehensive brand style guide that ensure consistent visual communication across all platforms.
Brand Identity Design
Develop a holistic visual language that communicates your brand's core values, personality, and strategic positioning.
Visual Brand Strategy
Design a strategic roadmap for visual storytelling that aligns brand aesthetics with business objectives and target audience expectations.

Example projects