What's included

• Mood Board & Creative Direction

  + A custom mood board that captures your desired look and feel through imagery, texture, and tone. + A short creative direction summary outlining the vision, style influences, and branding goals to guide the entire design process.

• Logo Suite

  + Primary Logo – Your main logo for the most visible brand applications. + Secondary Logo – A simplified or alternate version for tighter spaces. + Submark / Icon – A minimal brand mark ideal for social media, favicons, and watermarks.

• Color Palette

  A curated palette of 4–6 core colors, including both primary and secondary tones, ready for both digital and print use.

• Typography

  Recommended heading, subheading, and body fonts, with a mix of web-safe and custom font options for maximum usability.