What's included

• Logo Design

  The logo is a central element of brand design. It is a unique visual symbol or mark that represents the brand. A well-designed logo should be simple, memorable, versatile, and reflect the brand's identity and values.

• Color Palette

  The selection of colors is critical in brand design. Colors evoke emotions and can convey different brand attributes. A brand's color palette should be consistent and used across all branding materials.

• Typography

  The choice of fonts and typography plays a significant role in brand design. Different fonts can convey various tones and personalities, so selecting the right typefaces is crucial for consistency and messaging.

• Visual Elements

  Beyond the logo, brand design includes the creation of visual elements such as patterns, icons, and illustrations that contribute to the brand's visual identity. These elements should align with the brand's values and messaging.

• Brand Guidelines

  Brand guidelines are documents that outline how all brand assets should be used consistently across different media and applications. They include rules for logo usage, color codes, typography guidelines, and more.