What's included

• Brand Strategy

  A comprehensive plan that defines the brand’s mission, vision, values, target audience, and market positioning. It serves as the foundation for all brand-related decisions and ensures consistency across all touchpoints.

• Brand Identity

  The visual and verbal expression of the brand, including the brand name, tagline, and tone of voice. It defines how the brand communicates with its audience and distinguishes itself from competitors.

• Logo Design

  A custom-designed logo that encapsulates the brand’s essence. This includes multiple variations (full color, black and white, icon only) and file formats for different use cases.

• Colour Palette

  A selection of primary and secondary colors that represent the brand. The palette is used consistently across all branding materials to reinforce brand recognition.

• Typography

  A set of fonts selected to align with the brand’s personality and ensure readability across all mediums. This includes guidelines for usage in print and digital formats.

• Brand Guidelines

  A detailed document outlining the correct use of the brand elements, such as the logo, colors, typography, and imagery. It ensures brand consistency across all platforms and materials.

• Social Media Branding

  Branded assets for social media platforms, including profile and cover images, post templates, and story highlights. This ensures a cohesive brand presence across all social media channels.