49 Luxury Color Systems for Brands & Packaging is a role-led editorial reference for brand identity designers, packaging designers, creative directors, independent studios, and people making color decisions across premium and luxury-led brands.

This is not simply a palette pack.

Each of the 49 systems gives four colors a distinct job:

Anchor establishes the visual world. Partner builds range and relationship. Weapon creates controlled action. Foundation protects space and clarity.

Together, the four roles create hierarchy, contrast, restraint, and enough flexibility for the system to move across identity, packaging, print, digital, and material decisions.

One system. Four practical lenses.

Every direction is developed through:

Direction The atmosphere, character, and intended visual effect of the system.

Logic Assigned color roles, named color references, HEX values, recommended proportions, and guidance on how the colors work together.

Material A visual study exploring how the system can behave through surfaces, finishes, substrates, texture, and light.

Application Brand and packaging studies showing how the system can work beyond the swatch level.

Inside the collection

• 49 complete color systems • 7 editorial chapters • 4 functional color roles in every system • Named colors and HEX references • Role and proportional guidance • Direction and description text • Material-led visual studies • Brand and packaging application studies • Collection overview and index • Clickable contents and bookmarks • Standard single-user commercial license

PDF Edition - $49

For reference, research, presentation, and visual direction.

Includes:

• 4:5 portrait PDF • 16:9 widescreen PDF • 216 editorial pages in each format • Clickable contents and collection index • Chapter and system bookmarks • Complete role, proportion, material, and application guidance

No Figma access is required for the PDF Edition.

Complete Edition - $69

For designers who want both the editorial reference and an editable working system.

Includes everything in the PDF Edition, plus the native Figma Working Edition with editable color variables, component-based system views, and prepared client direction boards.

Figma is required to use and edit the Working Edition.

Commercial use

The standard single-user license allows one person to use the collection in unlimited personal and commercial client brand and packaging projects.

You can adapt colors, proportions, and applications to suit the requirements of an individual project.

Team, educational, and extended licensing are separate.

A note on production color

HEX values are supplied as digital references.

For physical production, always test the intended inks, substrates, papers, coatings, finishes, materials, lighting conditions, accessibility, and contrast before final production.

Choose the PDF Edition for research and reference, or the Complete Edition if you want to work with the systems directly in Figma.

Created by Color Systems by Mariya, the color research and product studio of Mariya Design.