Website Audit Template by Milos MilanovicWebsite Audit Template | Contra
The Website Audit Template gives Webflow developers and freelancers a complete 76-item audit system - Excel checklist, fillable 12-page Client Report PDF, email templates, and SOP - to deliver professional audits at €300+ per project.
THE MATH
Most freelancers charge €150-300 for a website audit and feel like they're undercharging. The reason isn't the work - the reason is the deliverable. A Google Doc with 8 bullet points doesn't justify €300. A 12-page branded PDF report with prioritized findings and a clear next-step proposal does.
This kit gives you the deliverable.
Average audit fee with this kit: €300-800
Break-even: first audit
Everything after that: profit on a process you already had
WHAT'S INSIDE - 5 FILES
Website Audit Checklist (Excel) - The operating system. 76 audit items across 6 categories: SEO, Performance, Accessibility, Design & UI, CMS Architecture, Conversion & UX. Auto-calculating Dashboard. Priority Score formula (severity × business impact). Dropdowns for status, severity, issue type. Conditional formatting highlights issues in red and completed items in green.
Client Report (Fillable PDF) - 12 pages. 239 fillable form fields. Cover page with project metadata. Executive summary. Score overview with priority matrix. Six category audit sections. Quick Wins action plan. Next Steps & Proposal section. Works in Adobe Acrobat, Chrome, and any standard PDF reader.
Quick Reference Card (Printable PDF) - Single A4 page. All 76 items grouped by category, each with severity badge and clickable checkbox. Print and keep on your desk during audits so nothing gets skipped.
Email Templates (Word) - Four templates: initial outreach, audit delivery, post-audit proposal follow-up, value nurture for non-buyers. Each with purpose, when-to-send guidance, full email body, and usage notes. Plus a six-principle guide for outreach that doesn't sound like a cold email.
README & SOP (PDF) - The standard operating procedure that ties it all together. Step-by-step audit workflow. Timing benchmarks (small sites: 2.5-3.5 hours; SaaS sites: 7.5-11.5 hours). Eight common Webflow mistakes to look for on every audit. Four pricing models with €300-1,500 ranges.
WHAT THIS KIT IS NOT
Most product pages skip this section. I'm including it because buyers deserve to know what they're getting before they click buy.
This does not scan websites automatically. You run PageSpeed Insights, WAVE, and Screaming Frog yourself, then transfer findings into the checklist. The kit is the structure, not the scanner.
This is not a Webflow plugin or integration. Five static files you download once and keep on your machine. No installation, no API keys, no monthly fees.
This does not generate recommendations with AI. Your expertise writes the recommendations. The kit gives you the framework to organize and present them professionally.
If you wanted a tool that does the audit for you, this isn't it. If you wanted a system that makes you 3× faster and your deliverable 5× more professional, this is exactly it.
WHO THIS IS FOR
Freelance Webflow developers already charging €150-300 for audits who know they're underpricing
Junior Webflow developers who want to start offering audits before making expensive mistakes on their own
Small Webflow agencies that need to systematize audit delivery across multiple team members
SEO and CRO freelancers who work on Webflow sites and want a structured way to surface technical issues
WHO THIS IS NOT FOR
Anyone looking for a free audit tool - there are plenty
Developers who already have a polished audit system that works
Designers who don't want to learn the technical side of audits (SEO, performance, accessibility)
REVIEWS ⭐⭐⭐⭐⭐
"I was already doing Webflow audits but rebuilding the process from scratch every time. The 76-item checklist with auto-calculated priority scores stopped me from missing canonical conflicts and CMS slug issues that are always there and always get skipped. The Client Report PDF looks more professional than most agency deliverables I've seen. Paid for itself on the first audit."
"I'd been doing Webflow audits for over a year and charging EUR 150–200 because I couldn't justify more. This kit solves exactly that. The Excel dashboard auto-calculates priority scores so you know what's critical before you write a single word of the report. The PDF deliverable looks serious - a client opens 12 structured pages and immediately understands this is a paid professional service. The email templates were a bonus I didn't expect to use and ended up relying on. Template 03 - the follow-up that references a specific finding by name - converted one engagement I would have otherwise lost."
ABOUT THE MAKER
Built by Miloš (devmilosh) - a freelance Webflow developer based in Belgrade, building tools for the people who build Webflow sites. This kit exists because I ran audits the wrong way for too long. The client always asked the same question: "What's the priority?" I never had a good answer. The kit is the answer I wish I'd had four years ago.
More tools at devmilosh.com
Get it for$15.00
Tags
Webflow Developer
website audit
audit checklist
audit report template
client deliverable
freelance tools
seo audit template
webflow audit
webflow template
website audit checklist
website audit template
website checklist
Product created by
Milos Milanovic proBelgrade, Serbia
$1k+
Earned
2
Paid projects
4.90
Rating
48
Followers
Milos's other products
Website Launch Checklist
$15.00
Client Onboarding Template
$15.00
Get it for$15.00
Tags
Webflow Developer
website audit
audit checklist
audit report template
client deliverable
freelance tools
seo audit template
webflow audit
webflow template
website audit checklist
website audit template
website checklist
The Website Audit Template gives Webflow developers and freelancers a complete 76-item audit system - Excel checklist, fillable 12-page Client Report PDF, email templates, and SOP - to deliver professional audits at €300+ per project.
THE MATH
Most freelancers charge €150-300 for a website audit and feel like they're undercharging. The reason isn't the work - the reason is the deliverable. A Google Doc with 8 bullet points doesn't justify €300. A 12-page branded PDF report with prioritized findings and a clear next-step proposal does.
This kit gives you the deliverable.
Average audit fee with this kit: €300-800
Break-even: first audit
Everything after that: profit on a process you already had
WHAT'S INSIDE - 5 FILES
Website Audit Checklist (Excel) - The operating system. 76 audit items across 6 categories: SEO, Performance, Accessibility, Design & UI, CMS Architecture, Conversion & UX. Auto-calculating Dashboard. Priority Score formula (severity × business impact). Dropdowns for status, severity, issue type. Conditional formatting highlights issues in red and completed items in green.
Client Report (Fillable PDF) - 12 pages. 239 fillable form fields. Cover page with project metadata. Executive summary. Score overview with priority matrix. Six category audit sections. Quick Wins action plan. Next Steps & Proposal section. Works in Adobe Acrobat, Chrome, and any standard PDF reader.
Quick Reference Card (Printable PDF) - Single A4 page. All 76 items grouped by category, each with severity badge and clickable checkbox. Print and keep on your desk during audits so nothing gets skipped.
Email Templates (Word) - Four templates: initial outreach, audit delivery, post-audit proposal follow-up, value nurture for non-buyers. Each with purpose, when-to-send guidance, full email body, and usage notes. Plus a six-principle guide for outreach that doesn't sound like a cold email.
README & SOP (PDF) - The standard operating procedure that ties it all together. Step-by-step audit workflow. Timing benchmarks (small sites: 2.5-3.5 hours; SaaS sites: 7.5-11.5 hours). Eight common Webflow mistakes to look for on every audit. Four pricing models with €300-1,500 ranges.
WHAT THIS KIT IS NOT
Most product pages skip this section. I'm including it because buyers deserve to know what they're getting before they click buy.
This does not scan websites automatically. You run PageSpeed Insights, WAVE, and Screaming Frog yourself, then transfer findings into the checklist. The kit is the structure, not the scanner.
This is not a Webflow plugin or integration. Five static files you download once and keep on your machine. No installation, no API keys, no monthly fees.
This does not generate recommendations with AI. Your expertise writes the recommendations. The kit gives you the framework to organize and present them professionally.
If you wanted a tool that does the audit for you, this isn't it. If you wanted a system that makes you 3× faster and your deliverable 5× more professional, this is exactly it.
WHO THIS IS FOR
Freelance Webflow developers already charging €150-300 for audits who know they're underpricing
Junior Webflow developers who want to start offering audits before making expensive mistakes on their own
Small Webflow agencies that need to systematize audit delivery across multiple team members
SEO and CRO freelancers who work on Webflow sites and want a structured way to surface technical issues
WHO THIS IS NOT FOR
Anyone looking for a free audit tool - there are plenty
Developers who already have a polished audit system that works
Designers who don't want to learn the technical side of audits (SEO, performance, accessibility)
REVIEWS ⭐⭐⭐⭐⭐
"I was already doing Webflow audits but rebuilding the process from scratch every time. The 76-item checklist with auto-calculated priority scores stopped me from missing canonical conflicts and CMS slug issues that are always there and always get skipped. The Client Report PDF looks more professional than most agency deliverables I've seen. Paid for itself on the first audit."
"I'd been doing Webflow audits for over a year and charging EUR 150–200 because I couldn't justify more. This kit solves exactly that. The Excel dashboard auto-calculates priority scores so you know what's critical before you write a single word of the report. The PDF deliverable looks serious - a client opens 12 structured pages and immediately understands this is a paid professional service. The email templates were a bonus I didn't expect to use and ended up relying on. Template 03 - the follow-up that references a specific finding by name - converted one engagement I would have otherwise lost."
ABOUT THE MAKER
Built by Miloš (devmilosh) - a freelance Webflow developer based in Belgrade, building tools for the people who build Webflow sites. This kit exists because I ran audits the wrong way for too long. The client always asked the same question: "What's the priority?" I never had a good answer. The kit is the answer I wish I'd had four years ago.
More tools at devmilosh.com
Milos's other products
Website Launch Checklist
$15.00
Client Onboarding Template
$15.00
$15.00
Buy