Client: A leading automobile dealer in India

Industry Type: Automobile

Products & Services: Automobile Services

Organization Size: 2000+

We designed a visually engaging and insight-rich dashboard in Looker Studio (and optionally Power BI) to provide WeAreAMS with clear visibility into their organic traffic, conversion trends, regional performance, and SEO competitor metrics. The dashboard integrates data from Google Analytics, Search Console, and SEMRush to help track key performance indicators and guide marketing decisions.

Interactive Looker Studio dashboard with brand-aligned styling

Monthly trendline visualizations for organic traffic

Conversion metrics from Google Analytics (form submits & whitepaper downloads)

SEO visibility trendline including 3 competitors using SEMRush data

Regional inbound traffic breakdown (Americas, APAC, EMEA, UK & Ireland)

Looker Studio

Google Analytics (GA4)

Google Search Console

SEMRush

Google Analytics filters and segments

Search Console query-level insights

SEMRush keyword visibility tracking

Region-level segmentation using GA geo dimensions

Custom color theming aligned with website brand colors

Not applicable – no machine learning model used. This is a business intelligence dashboard powered by data connectors.

Data visualization

Data integration across multiple sources

SEO metric analysis

UX/UI for dashboard layout

Performance reporting & segmentation

Google Analytics 4 (GA4 data source)

SEMRush internal database via user interface

Google Search Console

Google Cloud (via Looker Studio & Google Analytics backend)

Integrating third-party SEMRush data into Looker Studio

Aligning GA segment filters to isolate organic conversions only

Mapping regional breakdowns to predefined segments

Maintaining dashboard design consistency with brand guidelines

Used manual entry and scheduled updates for SEMRush visibility data

Applied GA4 segment filters and regex logic to extract only organic traffic conversions

Mapped country-level GA data into predefined regional buckets for display

Applied custom theme settings and HEX colors from the WeAreAMS website to ensure brand compliance

Enabled data-driven SEO and content decisions through competitor benchmarking

Increased visibility into conversion performance by source

Allowed marketing team to track regional performance and tailor strategies accordingly

Reduced reporting time by centralizing all key metrics into one dashboard