Art Direction System by Marco Ponce de LeónArt Direction System | Contra
Most AI workflows jump from reference to prompt and hope the images belong together. Art Direction System inserts the missing work: analysis, direction, execution, review, correction, and selection.
The system reads visual references as evidence. It separates what is visible from what is inferred, assigns confidence, detects contradictions, and turns the strongest patterns into a Visual Constitution for the project. Composition, perspective, lighting, color, casting, styling, environment, materials, finish, and motion become concrete rules the production can follow.
For fashion, beauty, portrait, and people-led work, the included SPL Subject Direction Library adds 287 precise options for pose, camera geometry, and physical acting. The library directs the subject without imposing a visual style, so every decision remains subordinate to the approved Constitution.
Choose Match to extend an existing visual language, Evolve to preserve its anchors while introducing a controlled change, or Hybrid to assign different reference clusters to different creative responsibilities. Build shotlists and model-ready execution briefs, preserve identity and campaign continuity, review outputs through separate Creative and Compliance loops, then decide what to Keep, Rework, or Kill.
It does not impose a house aesthetic. Your references and explicit decisions are the source of truth.

What is included

Complete reference-analysis and evidence-led direction workflow
Match, Evolve, and Hybrid direction modes
Visual Constitution and continuity systems
Campaign architecture and shotlist builder
SPL Subject Direction Library with 139 poses, 72 camera-angle entries, and 76 model-acting entries
Four browsable SPL PDF guides, also embedded inside the installable system
Universal execution packets and platform adapters
Creative Review and Compliance Review loops
Correction packets and Keep / Rework / Kill selection
Ten editable workbooks for briefing, reference decoding, continuity, SPL selection, review, prompting, and final handoff
Worked campaign walkthrough from intake to final selection
Installable Art Direction System skill
Start Here guide and editorial Thank You Card

Compatibility

Delivered as an installable skill for Claude and ChatGPT, with the same material available as plain markdown for any other model. One flagship package, no separate free sample.
Get it for$40.00
Tags
Art Director
Creative Director
LLM's skill
Product created by
Marco Ponce de León San Isidro, Peru
5.00
Rating
6
Followers
Marco's other products
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Get it for$40.00
Tags
Art Director
Creative Director
LLM's skill
Most AI workflows jump from reference to prompt and hope the images belong together. Art Direction System inserts the missing work: analysis, direction, execution, review, correction, and selection.
The system reads visual references as evidence. It separates what is visible from what is inferred, assigns confidence, detects contradictions, and turns the strongest patterns into a Visual Constitution for the project. Composition, perspective, lighting, color, casting, styling, environment, materials, finish, and motion become concrete rules the production can follow.
For fashion, beauty, portrait, and people-led work, the included SPL Subject Direction Library adds 287 precise options for pose, camera geometry, and physical acting. The library directs the subject without imposing a visual style, so every decision remains subordinate to the approved Constitution.
Choose Match to extend an existing visual language, Evolve to preserve its anchors while introducing a controlled change, or Hybrid to assign different reference clusters to different creative responsibilities. Build shotlists and model-ready execution briefs, preserve identity and campaign continuity, review outputs through separate Creative and Compliance loops, then decide what to Keep, Rework, or Kill.
It does not impose a house aesthetic. Your references and explicit decisions are the source of truth.

What is included

Complete reference-analysis and evidence-led direction workflow
Match, Evolve, and Hybrid direction modes
Visual Constitution and continuity systems
Campaign architecture and shotlist builder
SPL Subject Direction Library with 139 poses, 72 camera-angle entries, and 76 model-acting entries
Four browsable SPL PDF guides, also embedded inside the installable system
Universal execution packets and platform adapters
Creative Review and Compliance Review loops
Correction packets and Keep / Rework / Kill selection
Ten editable workbooks for briefing, reference decoding, continuity, SPL selection, review, prompting, and final handoff
Worked campaign walkthrough from intake to final selection
Installable Art Direction System skill
Start Here guide and editorial Thank You Card

Compatibility

Delivered as an installable skill for Claude and ChatGPT, with the same material available as plain markdown for any other model. One flagship package, no separate free sample.
Marco's other products
AI Campaign Film Production for B2C Brands
$2,250.00
Grid Pulse Scan
$20.00
$40.00
Buy