Clarity first. Design second.
Designing a website is rarely the hard part.
The hardest part is getting clarity. Who the site is for. What problem it should speak to. What makes the business valuable. And what the homepage should actually say.
This is a practical, step-by-step framework for planning a startup website before you start designing.
Instead of jumping straight into visuals, you’ll work through the same questions experienced designers use to clarify audience, define value, structure the homepage, and write a clear hero and call to action. The goal is not more pages or prettier design. It’s alignment and conversion.
Clarity comes before design.
What’s included
A guided blueprint covering audience, value, homepage structure, and hero + CTA
Companion worksheets that turn abstract strategy into clear decisions
AI assist prompts designed to pressure-test your thinking, not replace it
Conversion-focused checklists and supporting resources
Everything is designed to be reused on every project.
Who this is for
Designers working with early-stage startups
Founders building or revising their own site
Anyone tired of redesigns that look better but don’t perform better
Format
Delivered in Notion
Easy to duplicate and reuse per project
Designed to work alongside your existing process
Get it for$29.00
BuyTags
Framer Designer
Web Designer
Clarity first. Design second.
Designing a website is rarely the hard part.
The hardest part is getting clarity. Who the site is for. What problem it should speak to. What makes the business valuable. And what the homepage should actually say.
This is a practical, step-by-step framework for planning a startup website before you start designing.
Instead of jumping straight into visuals, you’ll work through the same questions experienced designers use to clarify audience, define value, structure the homepage, and write a clear hero and call to action. The goal is not more pages or prettier design. It’s alignment and conversion.
Clarity comes before design.
What’s included
A guided blueprint covering audience, value, homepage structure, and hero + CTA
Companion worksheets that turn abstract strategy into clear decisions
AI assist prompts designed to pressure-test your thinking, not replace it
Conversion-focused checklists and supporting resources
Everything is designed to be reused on every project.
Who this is for
Designers working with early-stage startups
Founders building or revising their own site
Anyone tired of redesigns that look better but don’t perform better
Format
Delivered in Notion
Easy to duplicate and reuse per project
Designed to work alongside your existing process
$29.00