Most gym websites look like generic fitness landing pages: stock smiles, pastel gradients, a phone number in the footer and nothing that makes someone actually walk through the door. Combat gyms sell something different — intensity, respect, transformation — and that never survives a soft template.
Forge is built around the one thing that matters: getting the first class booked. A permanent CTA in the header, a booking modal on every page, a visual before/after proof of progress, coach credibility, transparent pricing and a FAQ that kills the fear of walking in as a beginner.