A complete brand identity system shaped by years of real work - from sprint-branding startups to rebranding global organizations.
This isn't a just a deck template. It's a complete professional workflow built to guide you through a complete brand identity project lifetime - from initial strategy through final brand manual delivery - with clarity, confidence, and structure at every stage.
After years of running brand identity projects for clients ranging from early-stage startups to established international organizations, I distilled everything I learned into one system: how to run a branding project that actually works.
Every page in this template reflects real project needs, real client conversations, and real delivery constraints - not theoretical frameworks or aesthetic trends.
This is the exact workflow I use to:
Align stakeholders on strategy before design begins
Present concepts with strategic rationale (not just pretty pictures)
Navigate client feedback and refinement cycles
Deliver professional, future-ready brand manuals
Now, it's yours.
What Makes This Different
Not Just Slides - A Complete Project System. This template set supports the full lifecycle of a brand identity project:
1. Mini Brand Strategy
Foundation work slides covering project goals, brand essence, target audience, tone of voice, and initial creative direction
2. Concept Presentation
Visual identity concepts with complete strategic rationale - explaining the why behind every design decision
3. Concept Refinement
Structured iteration based on client feedback
4. Complete Brand Manual
Professional brand guidelines covering brand essence, logo suite & it's use, color & typography rules, brand elements, photography direction and brand in use mockup structure.
Each deck flows into the next, creating a cohesive narrative that carries clients from strategy to execution.
No Lorem Ipsum - Intentional Copy Throughout
This is amassive differentiator. Every section includes thoughtful copy frameworks and writing prompts designed to guide your content creation - whether you're writing by hand or using AI tools.
You'll never stare at a blank page wondering:
What to include in a positioning statement
How many brand attributes to define (6, with 3 descriptors each)
What photography guidelines should cover
How to explain a visual concept strategically
The template shows you exactly what to write and how much detail to include, making it faster to:
Fill in content manually with clear direction
Prompt AI tools with structured context that produces better results
Deliver professional, comprehensive documentation without starting from scratch
These aren't just examples - they're reusable writing structures that work across industries and brand types.
Component-Based Figma System
Built using Figma best practices:
✓ Text styles - Update typography globally across all decks
✓ Color styles - Maintain brand consistency with one-click updates
✓ Components - Reusable elements that update everywhere
✓ Auto Layout - Flexible, responsive layouts that adapt to your content
✓ Organized structure - Clear page hierarchy and naming conventions
What this means for you:
Customize once, changes propagate everywhere
Easy to adapt to different brands, industries, and aesthetics
Safe to modify without breaking the system
Professional presentation quality with minimal effort
What's Included
Complete Brand Identity Project Workflow
Deck 1: Mini Brand Strategy & Creative Direction(Foundation & Direction)
A complete brand identity system shaped by years of real work - from sprint-branding startups to rebranding global organizations.
This isn't a just a deck template. It's a complete professional workflow built to guide you through a complete brand identity project lifetime - from initial strategy through final brand manual delivery - with clarity, confidence, and structure at every stage.
After years of running brand identity projects for clients ranging from early-stage startups to established international organizations, I distilled everything I learned into one system: how to run a branding project that actually works.
Every page in this template reflects real project needs, real client conversations, and real delivery constraints - not theoretical frameworks or aesthetic trends.
This is the exact workflow I use to:
Align stakeholders on strategy before design begins
Present concepts with strategic rationale (not just pretty pictures)
Navigate client feedback and refinement cycles
Deliver professional, future-ready brand manuals
Now, it's yours.
What Makes This Different
Not Just Slides - A Complete Project System. This template set supports the full lifecycle of a brand identity project:
1. Mini Brand Strategy
Foundation work slides covering project goals, brand essence, target audience, tone of voice, and initial creative direction
2. Concept Presentation
Visual identity concepts with complete strategic rationale - explaining the why behind every design decision
3. Concept Refinement
Structured iteration based on client feedback
4. Complete Brand Manual
Professional brand guidelines covering brand essence, logo suite & it's use, color & typography rules, brand elements, photography direction and brand in use mockup structure.
Each deck flows into the next, creating a cohesive narrative that carries clients from strategy to execution.
No Lorem Ipsum - Intentional Copy Throughout
This is amassive differentiator. Every section includes thoughtful copy frameworks and writing prompts designed to guide your content creation - whether you're writing by hand or using AI tools.
You'll never stare at a blank page wondering:
What to include in a positioning statement
How many brand attributes to define (6, with 3 descriptors each)
What photography guidelines should cover
How to explain a visual concept strategically
The template shows you exactly what to write and how much detail to include, making it faster to:
Fill in content manually with clear direction
Prompt AI tools with structured context that produces better results
Deliver professional, comprehensive documentation without starting from scratch
These aren't just examples - they're reusable writing structures that work across industries and brand types.
Component-Based Figma System
Built using Figma best practices:
✓ Text styles - Update typography globally across all decks
✓ Color styles - Maintain brand consistency with one-click updates
✓ Components - Reusable elements that update everywhere
✓ Auto Layout - Flexible, responsive layouts that adapt to your content
✓ Organized structure - Clear page hierarchy and naming conventions
What this means for you:
Customize once, changes propagate everywhere
Easy to adapt to different brands, industries, and aesthetics
Safe to modify without breaking the system
Professional presentation quality with minimal effort
What's Included
Complete Brand Identity Project Workflow
Deck 1: Mini Brand Strategy & Creative Direction(Foundation & Direction)