ZAWADI - Luxury Tanzanian Skincare

Brand Story: ZAWADI is a luxury organic skincare brand inspired by the spices and botanicals of Zanzibar. The name means "Gift" in Swahili.

The brief was to create a brand that feels expensive, calm, and African — but not too cultural or traditional. It should sit next to Dior and Aesop, not in a souvenir shop.

Brand Concept: • Feeling: Calm, expensive, timeless, quiet luxury • Target Customer: Woman 28-45, lives in Dar / Dubai / London, values clean beauty and minimal design • Price Point: $25- $50per serum

Visual Identity:

Logo: Custom wordmark using Cormorant Garamond Thin. Letter "Z" slightly enlarged to create a subtle luxury monogram. Wide letter-spacing (300) to communicate elegance.

Color Palette: • Off-White #F9F6F0 - Main background, purity • Clay Brown #8C6A5B - Secondary, earthiness of Zanzibar • Deep Black #1A1A1A - For premium packaging • Gold #C5A572 - Foil accent for high-end products

Packaging: • Day Serum: Off-white matte glass bottle with brown text • Night Serum: Matte black bottle with gold foil logo • Box: Clay brown with minimal gold border

Product: • Name: ZAWADI Facial Serum - 30ml / 1 FL OZ • Formula: Organic baobab oil + clove + vanilla from Zanzibar • Tagline: A gift to your skin

Deliverables for this concept: • Logo Identity & Wordmark • Color System & Typography • 2x Packaging Designs (Day & Night) • Business Card & Box Design • Motion Ad Concept (4:3)

Tools Used: Adobe Illustrator, Photoshop, Figma, CapCut for motion