Plan a small A/B comparison, record consistent exposure and conversion counts, and document the decision with its limits.

One row per two-variant experiment. Calculates A and B conversion rates and relative lift, with running, below-minimum and ready-for-review statuses.

The five-page packet guides the working process. The five-page completed example shows a fictional case; the two-page Quick Start explains setup and workbook rules. The workbook includes a blank Live sheet, a separate fictional Example sheet and a Guide sheet, with 40 prepared input rows.

Exactly five files in one ZIP:

01 Editable packet.docx

02 Print packet.pdf

03 Tracker.xlsx

04 Fictional completed example.pdf

05 Quick Start.pdf

Editable DOCX and XLSX files. The three PDFs are static, not interactive forms. Intended for desktop Microsoft Word and Excel; other apps may change layout, dropdowns or formulas. No software is included. This is a downloadable template kit, not hosted software or an online service.

Descriptive comparisons only. No confidence interval, statistical significance test or causal conclusion is calculated.