One idea runs through the whole site: a line. In the hero a thin line crosses the screen and the title rises out of it. When you scroll, the line grows until it becomes the next section, while photos of the talents fly past in front of it, tilting and catching the light: the big ones close and fast, the small ones far and slow. Every heading rises out of its own line, and every list and form field draws its lines in from the other side. Headings get the same space between every two letters, measured where the letters come closest.