Mild was born while working on a branding project. I was creating a logo for a copywriter, and out of all my proposals, its hand-sketched lettering caught my eye. The lettering wasn’t selected for that particular brief, but it had potential. I sketched it out and reconsidered the concept, refining it into a set of letters. Eventually, I arrived at the complete typeface with the boldness and edge I had sensed in the original hand-sketched version.