NOIR FLORA is a premium floral e-commerce website concept designed to combine editorial art direction with a sophisticated online shopping experience.

The project focuses on creating a cinematic, image-led experience inspired by luxury fashion, botanical studios, and modern editorial design.

The website features immersive full-screen hero sections, editorial storytelling, sticky scroll interactions, a responsive multi-sized product grid, collection pages, product filtering, mobile navigation, and carefully designed responsive layouts.

Key highlights:

• Premium editorial visual direction • Full-screen cinematic hero experience • Sticky scroll storytelling sections • Responsive multi-sized product grid • Desktop sticky product filter sidebar • Mobile filter drawer and hamburger navigation • Responsive layouts for desktop, tablet, and mobile • Reusable Figma components and design system • Product cards with multiple layouts and image ratios • Collection and studio storytelling sections • Interactive hover and navigation states • Mobile-first interaction considerations • Clean, scalable Figma structure

The goal was to create an ecommerce experience that feels more like a premium fashion/editorial website than a traditional online store.