Figma partnered with Contra to run a 7-day creative challenge. The result: thousands of creators built with Figma and shared their work, generating a wave of organic product love across social media.
01 — The Challenge
A 7-day creative challenge gave the Figma community a reason to go deep with the product and share what they made. Contra handled end-to-end execution.
02 — Community Response
The challenge attracted thousands of skilled creators from the Figma community who chose to spend real time building with the product. Every submission was an original piece of work. Not a repost, not a template. Authentic product love at scale.
03 — Community Engagement
The challenge page became a living gallery of creative work that the community rallied around. Creators cheered each other on, shared feedback, and celebrated what they built with Figma.
04 — Organic Amplification
Earned, not bought
Creators didn't just build, they shared publicly. Each post was an authentic Figma demonstration seen by their own audience, creating organic reach no ad can replicate.
Featured creators
05 — Creator Spotlights
Top performers on
Activate your
community
Challenges powered by Contra activate your community and turn creators into product advocates. Give them a reason to build with your product, and they'll show the world what it can do. The kind of social proof no ad campaign can buy.
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