Brand Identity for a Holistic Health Practice

Provolution Health is a respected chiropractic clinic in Queanbeyan, Australia, known for its professional care and holistic principles delivered with wisdom and compassion.

We aimed to capture the ideas of ‘timelessness’ and ‘trust’ through a visual identity that reflects the clinic’s development.

We chose a classic serif typeface to convey authority and reliability — a visual tone clients can trust.

The colour palette was carefully selected to express the brand’s positioning. Deep green symbolises growth and vitality, while accent colours add warmth, calm, and a touch of understated luxury: soft greys, grounding walnut brown, stylish copper, a traditional pink that suggests empathy, and deep cove blue for loyalty and wisdom.

Special care was given to materials and print finish. Uncoated paper stocks paired with foil stamping bring a tactile, elevated quality — making the brand feel refined yet approachable, with just the right touch of luxe.