Website Redesign for Tech Startup

Ethan Mojica

Web Developer
Copywriter
Technical Writer
Node.js
React
Visual Studio Code
Led the front-end development efforts as the main webmaster at KGG Hoppin, ensuring the smooth and user-friendly interface of the company's web applications.
Collaborated closely with the design team to transform wireframes and mockups into fully functional and visually appealing user interfaces using React.
Implemented responsive design principles, enhancing the accessibility and usability of the web applications across various devices and screen sizes.
Utilized Node.js to develop and maintain server-side logic, API integrations, and real-time features, ensuring seamless data flow between the front-end and back-end systems.
Designed and managed the PostgreSQL database, optimizing data storage and retrieval for efficient application performance.
Conducted thorough testing and debugging of front-end components, identifying and resolving issues promptly to maintain a high-quality user experience.
Actively participated in code reviews, offering insights and suggestions to improve code quality, maintainability, and adherence to best practices.
Collaborated with cross-functional teams to gather requirements, define project scopes, and prioritize tasks to meet business goals and deadlines.
Assisted in the development of new features and enhancements, from concept to deployment, contributing to the continuous improvement of the web applications.
Accomplishments:
Successfully redesigned the company's flagship web application using React, resulting in a 30% increase in user engagement and a 20% decrease in bounce rates.
Implemented real-time notifications using WebSockets and Node.js, enhancing user engagement and providing instant updates to users on critical events.
Optimized the front-end performance by applying lazy loading techniques and code splitting, resulting in a 40% reduction in page load times.
Played a pivotal role in migrating the legacy database to PostgreSQL, improving data integrity and reducing query response times by 25%.
Introduced automated testing using Jest and React Testing Library, increasing test coverage by 40% and reducing the occurrence of post-release defects.
Actively participated in knowledge-sharing sessions, conducting workshops on React best practices and front-end optimization techniques for fellow team members.
Collaborated with the marketing team to implement pixel-perfect landing pages for promotional campaigns, contributing to a 15% increase in conversion rates.
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