Clinic Brand Idenity

Brand identity for Analiza, a Croatian clinic with over two decades of experience in laboratory diagnostics. Analiza is known for precision, expertise, and innovation in medical diagnostics, and the new visual identity needed to reflect that — while also conveying trust and accessibility.

Red, a colour often used cautiously in medical branding, was applied deliberately to highlight precision, energy and focus. Balanced with clean white and soft grey tones, it brings clarity and readability across both print and digital.

Hexagonal elements, inspired by molecular structures, reinforce the clinic’s scientific foundation and modern approach.