LA28 Brand Extension Concept
Robbie Ierubino
Brand Designer
Graphic Designer
Motion Designer
Adobe Creative Cloud
As an Olympics fanatic, I enjoy everything about the Games – the competitions and the artistry of the opening and closing ceremonies. The host country and city get the opportunity to showcase their culture, history, and excitement for hosting the games. My first memories of the Olympics were the 2004 games in Athens. As years passed, I became more interested in the variety of emblem designs from the genesis of the modern Olympiad in 1896 to the present, which, I believe, inspired me to become a graphic designer and artist. I have visited several Olympic parks and stadiums, including London, Munich, Lake Placid, Rome, Berlin, and Athens. While visiting Athens at the Panathenaic Stadium, I learned about Pierre de Coubertin and his idea for the Olympics.
It was not "simple championships" that Pierre de Coubertin had in mind; rather"festivals of the human spring", is how the "youth of the world" were to receive an international platform for grand sporting events, as well as the balanced education of body and mind to motivate them. Consequently, the Olympic Movement aims to contribute to a peaceful and better world. The Games are intended to bring together people from across all frontiers in the spirit of fairness and respect. A fascinating idea, even though critics had declared it to be nothing but a utopia.”
Coubertin’s dream was to overcome and embrace the differences between people, and my goal for this project is to express that dream visually. The more I studied and worked on designs, the more the images evolved to tell a story and to communicate Coubertin’s vision further – all while expressing the magical attraction of Los Angeles – the chosen host of the 2028 Summer Olympic and Paralympic Games. Motivated by some of the complicated history and the current problems of my home country, I want my designs to unite the people worldwide by acknowledging history.
