Cold email copy to pitch video production services

Lyna Guettaf

Email Marketer
Copywriter
Gmail
Google Docs
Word

In 2021, I wrote a cold email copy for a Video Production studio to showcase their services.

My client liked it back then, but looking back now, I realize it wasn't very good.

It was long, not personalized, spammy, and had 2 different confusing CTAs... The perfect recipe to ruin a cold outreach campaign lol.

I had no idea what I was doing at the time - I was just starting out in my copywriting career.

3 years later, I re-wrote that same email with more experience and strategy, using the best practices for writing a successful cold email.

Here's what I did:

Personalized it

Made it short and clear

Avoided spammy words and formats

I used an intriguing subject line that is relevant to the content of the email

I highlighted a strong offer

And I included a clear CTA

Wanna see the new email?

Here it is:

Cold email copy to pitch video production services

Subject line: videos for [NAME]

Hi [NAME],

It's been a while since your last BTS post. Is COVID-19 slowing down your video productions?

If yes, let us help with this - we will provide you with full post-production services to complete 2-5 video projects from 0 to finish in one week. If you're not satisfied, we'll keep working for free until you're happy.

We have created edits reaching 3+ million views in total for [Past client]. You can check them out here.

Interested? Then schedule a meeting with our founder, Nico, for a free consultation!

Click here to choose a time that suits you

Best,

[Signature]

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