My demo on a sample product
Moosejaw’s use of humor builds an emotional connection with site visitors — delighting them while providing information they can use.
Not many brands are brave enough to touch the products they're selling with unconventional copy ... but Moosejaw isn't afraid to have a little fun.
The outdoor apparel outlet store uses humor as a way to sell their products without being overly forward about it. By appealing to people's emotions, they're more engaging and memorable