Cebu Pacific's Mobile Application Redesign





Introduction

The redesign of Cebu Pacific's mobile app was initiated to address the evolving needs of our travelers, incorporating the latest in mobile technology and user experience design principles. My goal was to enhance usability, increase engagement, and streamline the booking and flight management processes for our users. This project was completed solely by me.

Research and Planning

Market Research and User Feedback: My journey began with a comprehensive analysis of market trends and an in-depth review of user feedback. I identified key areas for improvement, including the booking process, flight status updates, check-in functionalities, and overall app navigation. I also considered the emerging trends in mobile app design, such as personalized user experiences, enhanced usability, accessibility, and so on.

Technical Audit: A technical audit of the existing app was conducted to assess its architecture, codebase, and third-party integrations. This helped me understand the limitations of the current system and plan for scalable solutions.

Design and Development

UX/UI Redesign: Based on my research, I proposed a new app design focusing on simplicity and ease of use. The new design featured a more intuitive navigation structure, a simplified booking process, and personalized content delivery. I adopted a mobile-first approach, ensuring the design was responsive and optimized for various devices and screen sizes.

New Features: Key features introduced in the redesign included:

• Smart Booking Assistant: An AI-powered feature that randomizes a trip for users who can't decide what dates and where should they go to.
• Real-Time Notifications: Push notifications for flight status updates, check-in reminders, and promotional offers.

Conclusion

The redesign of Cebu Pacific's mobile app was a comprehensive effort that involved meticulous planning, innovative design, and cutting-edge technology. By focusing on user needs and embracing the latest trends in mobile app development, I was able to significantly enhance the travel experience for our customers. This project not only improved the functionality and aesthetic of our app but also set a new standard for mobile applications in the aviation industry. TLDR; This is a mock project purely done by Godwin Laureto with no affiliations to Cebu Pacific.