Glowora approached me with a clear foundation already in place: a defined logo and brand identity that was not being consistently applied across their existing products. The challenge was to translate that identity into packaging and label designs that truly reflected the brand’s premium positioning.

The project focused on expanding the original color palette, refining the visual hierarchy, and developing a cohesive packaging system that feels elevated, feminine, and intentional. The result is a more accurate and confident look and feel that aligns Glowora’s products with the brand they were always meant to represent.

Throughout the process, multiple visual directions were explored, including more expressive editorial layouts and the introduction of a secondary typeface to push the brand into a bolder, fashion driven space. While these concepts were visually strong and well crafted, they ultimately didn’t align with the client’s preference for a cleaner and more restrained expression.

This exploration phase was key in refining the final direction, helping clarify that a more minimal approach best supports Glowora’s identity and reinforces its premium, timeless positioning.

By refining the color palette, simplifying the layouts, and establishing a consistent visual language, the product now communicates femininity, quality, and quiet luxury at every touchpoint. The result is a design that feels confident, timeless, and aligned with the brand’s values, allowing Glowora to present its products in a way that is both elevated and unmistakably its own.