Branding & Visual Identity 🕊️👗

Gabriela's brand is new to the market, with a year of experience, it has already conquered customers thirsty for classic fashion, made with quality and personality.

It is described as fashion, authorial and timeless, it has a vintage footprint, with an emphasis on the 1940s. Its pieces transit in all seasons, trends and styles, its versatility allows to combine the elegant with the casual in a practical and intelligent way.

When we create a brand that carries a person's name, much of their personal history is invested in it. Gabriela's brand does not escape this rule. With a striking and original style, she brings to the clothes she creates, her strong and fun personality.

The inspiration for the construction of visual identity was Salles' roots, her childhood in the countryside and the influence that this experience has on her work.

The project features thematic patterns that refer to elements of nature and a warm and welcoming color palette.

The typography is striking and refined, with elaborate letters and a classic style. The symbol defined to represent the brand was the bird, which characterizes the designer's freedom, above all, creative.

The defined palette is warm, with intense and striking tones inspired by autumn colors, which also reflect on Gabriela's personality and on the brand's proposal. The brand's main color is a closed shade of red, highlighting its identity. To complement the palette, I also present the cool but intense shade of green.

The typography selected for the logo was the Glimmer of Light, with striking features and full of personality. As support, for application in other texts, the Metropolis typographic family was selected.

Some textures that refer to the brand concept make up the visual identity, they will be used as a background in the materials, they are: wood and floral.