Product Manager @ EZOfficeInventory

iqra razzaq

Product Manager
UX Designer
Product Strategist
Adobe XD
Google Analytics
Microsoft Office 365
EZOfficeInventory
Throughout my tenure as the Lead Product Manager at https://ezo.io/ezofficeinventory/, an innovative asset management SaaS solution, I drove multifaceted initiatives that not only enhanced operational efficiency but also significantly improved user satisfaction and engagement. My main role was to lead the products strategy, execute sprints & delivery quality features to customers. Over the course of this commitment I worked on many B2B features like site audits, advanced access control for employees and many more. Apart from that I also:
Led a team of 45+ engineers and worked with marketing, sales and content.
Designed and led a multi­-year vision and roadmap within this product domain, balancing short­ and long­-term goals and investments to scale globally.
Defined and wrote PRDs for high visibility initiatives and areas, considering end to end product opportunity across functions, and decomposing requirements user stories.
Streamlined processes around sales training which accelerated yearly growth by 22 %

Projects

Pioneered the conceptualization and design of a pioneering location-based audit management module. This module revolutionized asset tracking and management across diverse physical locations, resulting in heightened accuracy and compliance while simplifying the auditing process specifically for the warehouse vertical, leading to immediate adoption by 75% of customers belonging to this segment.
Spearheaded the enhancement of purchase order and purchase requisition workflows, collaborating harmoniously with cross-functional teams. This collaborative effort led to the optimization of procurement processes, bolstering operational efficiency, and contributing to the overall success of the platform.
Leveraging data insights, I drove improvements in asset valuation and depreciation mechanisms. The implementation of both straight-line and declining balance depreciation models not only fine-tuned financial planning and decision-making processes but also elevated the management of the asset portfolio.
Orchestrated the development of an innovative mobile app meticulously tailored for remote asset management workflows, specifically addressing B2B use cases. This strategic endeavor seamlessly aligned with user requirements, leading to streamlined operations and heightened productivity. The app's successful implementation contributed to the commendable rise in user satisfaction from 3.1 to an impressive 4.5.
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