Leana | Fashion branding and logo

When branding a clothing brand, it's important to consider the target audience and create a visual identity that resonates with them. The branding should reflect the brand's values, unique selling points and overall aesthetic

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Leana is a minimalist women's clothing brand inspired by the classic elegance of black and white. The logo and branding showcase the sleek, sophisticated aesthetic of the line, with emphasis on simplicity and clean lines. The project was important in conveying the brand's essence of timeless style and quality craftsmanship.