Partnering with CPI to improve visual branding and optimise site content for SEO and performance

Role: Lead Designer Tools: Figma, Ahrefs, Craft CMS, Link: CPI Website

Introduction

CPI is a UK technology centre helping companies innovating within high value manufacturing. They provided the facilities and expertise to scale up and prove complex science and processes helping them to become market ready. Working across biotech, pharma, medtech and deeptech they have been a catalyst for UK innovation for over two decades.

Project Objective

Partnering with CPI we helped them in a number of areas including documenting and evolving their visual branding, auditing and implementing improved UI and UX for their marketing site and also supporting and shaping content strategy through SEO.

Visual Branding and Design System

I worked closely with the CPI Marketing team to create a design system in Figma and document their visual branding in Brand Portal for external users.

Design System In Figma

Brand Portal

Content Strategy and SEO

I worked closely with the CPI Marketing Team to ensure their market focused pages and blog articles were SEO ready. As there was a lot of historical content we reviewed what was working and made adjustments accordingly.