Hayanow - Service Marketplace

Client: Hayanow is an online platform that seamlessly connects service professionals with prospective customers seeking a diverse range of services across various industries.

Role: Brand Identity Designer & Product Designer

Tools: Figma, Notion, Mirro

Timeline: 6 months

⤷ Live Preview: https://hayanow.com/

✦ Project Overview: I had the privilege of working with Hayanow and their client representative, the platform required a strong brand identity and an intuitive, user-friendly interface to effectively communicate its value proposition and streamline the connection between service providers and their clients.

As the Brand Identity Designer and Product Designer, I was tasked with creating a cohesive visual identity and designing a platform that facilitates effortless navigation, fosters trust, and enhances the overall user experience.

Brand Identity Design: Developed a logo, color palette, typography system, and brand guidelines to ensure a consistent visual language.

UI/UX Design: Designed a user-friendly web interface focused on easy navigation and an intuitive shopping experience.

Prototypes: Created interactive prototypes to validate the user journey and overall experience.

Marketing Assets: Designed branded marketing materials, including social media templates and promotional visuals.

Outcome: Delivered a cohesive and visually compelling brand identity that resonated with the target audience, Increased user engagement and conversions on the platform by simplifying the user journey and improving the overall design and strengthened Hayanow's market positioning as a trustworthy and innovative player in the wellness industry.