Generation Entrepreneur is an entrepreneurial education provider empowering high schoolers across Australia to solve problems they care about.

To create short-form content that increases awareness around our one-day entrepreneurial workshop and showcases what high school students are capable of.

Inspired by "A day in the life" videos on Tik Tok trend, I believed it would be interesting if I document my day walking students through what they can expect at our workshops. This is something that I haven't seen across social media or from our competitors and I believed it was unique enough to capture people's attention.

My focus here was to not only show students building their own businesses but to share what I love so much about what I get to do. I believe that by doing these things we achieve two things. One, we get to promote our program, and two, we share with our audience more about the people behind the brand.

In addition to filming the video, I scripted out the voice over to ensure that I can tell a concise and compelling story in under a minute.

To achieve this, I used this as a guide:

Goal: We show students starting their own business in a single day at Startup101.

Target audience: High schoolers who are interested in starting their own business.

Emotion: Inspired.

A: Viewers don’t know what Startup101 is.

B: Viewers now know about Startup101 and see how fun it is.