Siren Singing School Customer Avatar

Marina, a siren on the West Coast, noticed that her singing school for sirens late in finding their songs wasn't performing the way that she had hoped. She struggled to find students and get her message across that this school could help older sirens who struggled to find their voice, so she decided to take another look at her marketing strategy and hired me to help.

After doing some research and learning about her about her goals, I put together this customer avatar as a reference while we devised the perfect strategy to meet Marina's needs. Now, she is booked out three months in advance and is considering hiring another teacher in the new year!