Shinola

Griffin Gonzales

Brand Strategist
Copywriter
Social Media Manager
Asana
Shinola
I helped Shinola launch their new editorial outlet, Our Stories, where I also contributed long-form content focused on brand collaborations, new product launches and community activations.
Additionally, I crafted copy across channels, including: PDP, email, site, paid and organic social, video, print, and retail.
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