Sephora Lip Gloss Campaign AI Visuals

A series of campaign-style visuals created for Sephora Collection, centered around the Outrageous Plump Hydrating Lip Gloss and its range of shades. The concept explores how different tones interact with varied skin tones, using distinct model pairings to highlight color, shine, and finish.

The direction focuses on close-up beauty framing, soft controlled lighting, and a clean composition that keeps attention on the lips and product performance. Each visual is designed to feel cohesive while allowing the personality of each shade to come through.

Images were generated using AI and refined in Photoshop to enhance realism, texture, and product detail. Particular attention was given to gloss finish and light reflection to achieve a polished, campaign-ready result.

This project demonstrates how AI can be used to produce high-quality, shade-diverse beauty visuals efficiently, while maintaining a strong level of control and consistency across the final output.