Fenty Beauty Evergreen Campaign Launch

I collaborated with marketing, social, and in-house creators to develop and execute the first-ever evergreen campaign for Fenty Brands at Kendo (Fenty Beauty, Fenty Skin, and Fenty Fragrance). This campaign aimed to drive sustained engagement and revenue through performance-driven creative tailored for paid social.

By analyzing trends and performance metrics, I developed new content optimized for engagement and conversion. I leveraged motion graphics and animation to enhance social-first video content, ensuring assets were both visually compelling and high-performing.

The campaign delivered measurable success:

• Produced 300+ assets

• Generated $832K in revenue within the first 8 months

• Achieved an average CTR of 1.17% and CVR of 2.07%

Through strategic content creation and continuous optimization, this campaign set a new benchmark for Fenty’s paid social strategy, proving the power of evergreen content in driving long-term performance.