Mariadé is where timeless elegance meets vibrant originality. Born from a passion for detailed craftsmanship and a dedication to authenticity, the fashion brand stands for aesthetic excellence. It aims to keep on redefining the boundaries of contemporary style.

With a diverse array of offerings spanning unisex Urban, Resort, Chic, Elegant Chic, Nuptials, and Trailblazing Corporate product lines, Mariadé invites its audience to embark on a journey of sophistication and individuality.

The fashion brand commitment to detail is woven into every item. Each piece is crafted to embody the essence of elegance and leave everlasting positive memories.

The creative director of the fashion house was looking to redefine the image of the company's brand.

The goal was to engage my full-stack branding service in crafting messaging and design language that are coherent with the new path of the company. All assets created for the full-stack branding will be documented as a Brand Guidelines for the fashion house.

This phase of the project involved meeting with the creative director of Mariadé to have an understanding of the reasons for the rebrand and details of the new path she wants to forge for the company.

A strong focus was given to the brand's quest of being a pioneer in improving human aesthetics and living while I was crafting the Mission, Vision and Values statements.

It was important to initially ascertain the target audience of Mariadé. Then the audience were divided into segments. Messaging was crafted for each audience segment that aligned with the culture of the brand.

The information learned during the discovery of the target audience was employed in crafting a congruent personality and tone of voice for the brand. This information was also utilized in the design of the logo, typography selection and color palette creation.

Identifying the audience segments of the brand made it possible to come up with product lines. Together, we refined the features of each line to match already discovered target audience. With this, consistency was achieved between the target audience and the product lines. The names of the each product lines were created to evoke clarity and curiosity in the minds of the corresponding target audience.