In 2023, employer brands in the tech industry, including Uber, faced significant challenges as they navigated a hiring freeze and the need to maintain a presence at tech conferences for talent acquisition, despite a lack of engagement opportunities. In response, I collaborated with a content strategy lead to develop and expand a global event marketing and branding toolkit. This initiative aimed to align with key diversity goals for the upcoming year, ensuring that Uber could present a consistent and on-brand image at events, fostering talent pipeline development in the face of challenging circumstances.